What is your top priority when buying face masks?

What is your top priority when purchasing face masks?

I think everyone has different criteria when buying face masks, such as price, ingredients, effectiveness, moisturizing level, and texture. What do you look for first?

In my case, I think the performance is probably almost the same.

I think it would be better to use it frequently, so I am prioritizing cost-effectiveness the most.

No matter how effective it is, I'm hesitant to buy it if the price is too high.

Unlike me, are there people who prioritize effectiveness or ingredients above all else, even if it costs more, rather than cost-effectiveness?

I am curious to know what criteria everyone uses to choose.