Since it is an Espoir product, I think many of you are probably familiar with it. The reason I like this product is, first of all, the wide variety of shades! There are so many options to choose from depending on your skin tone, so you can pick and apply the one that matches your complexion perfectly. Also, even though I have extremely dry skin, this product adheres well without caking when applied. Consequently, the staying power is excellent. I think the price is also quite reasonable.