I think this is the best regenerating cream out there, haha. I think I've already used over 10 tubes. At first, I only used it on tiny spots, but now I apply it to dry areas and all over my face. There is no cream quite like this for winter. It completely eliminates dryness, and I can definitely see marks fading and my skin regenerating really well. I love that all Avène products are gentle, haha! I highly recommend Avène Cicalfate Plus SOS Cream.