Skin texture that isn't actually rough but looks rough

I am in my 40s, and as the weather gets colder, my skin becomes dry and rough unless I apply a really generous amount.

Cleanse with toner, apply Riddle Shot, and

Is this order correct, full of nutrients?

I use the Riddle Shot from time to time.

It doesn't feel rough to the touch, but

It feels rough because it is very dry.

Would doing one face mask a day be helpful?

Or would it be better to apply a generous amount of nourishing cream every day?

Also, please recommend a foundation for rough and dry skin types.