My lips are dry

My lips tend to be dry and crack easily, and because of my habit of touching the dead skin, it is a common occurrence for me to even taste blood. So, I am trying my best to apply a lip balm that is good for moisturizing. I heard that peeling off dead skin cells makes the lip color fade, so I guess that is why my lips look so pale.

I’m realizing the importance of care again, so I need to pay more attention to moisturizing my lips. Do you happen to have any recommendations for good moisturizing products?