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It's La Roche-Posay Cicaplast.
I usually apply it after squeezing a pimple.
If I apply it to pimple marks for a few days straight, it seems to heal faster than when I don't.
If you apply this, scabs or something like that form around the marks.
After applying it for a few days and letting the dead skin flakes fall off, I noticed less pigmentation compared to the areas where I didn't apply it.
It does seem like its intended use is for sensitive skin,
I have been using it consistently for this purpose for several years.