I purchased this product at AP MALL. I saw it a lot on social media and really wanted to buy it, so I did. The lid is asymmetrical and the applicator is pointed, which makes it great for precise application. It is cruelty-free and features a flexible, velvety texture. It is said to contain almond oil and shea butter, so it has plenty of moisturizing ingredients. I like that the color lasts a long time, and I heard it also contains argan kernel oil! I highly recommend it!