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This is the famous Love Tint from Benefit!!
The color payoff is a red with a slight orange tint, but my friend said it has a pinkish tint. I guess it varies from person to person. Anyway, the red color is very intense.
I've tried Cha Cha too, and while Love does have better color payoff than Cha Cha... I don't know if it's like that with all Benefit products, but neither of them were just... haha. If you apply it haphazardly, it feels like only the edges remain.
Anyway, the color is pretty, and I like the shape of the tint.
Oh, and it feels moisturizing when applied, but it dries out immediately, so it accentuates dead skin cells a bit.