Department store brands like Bobbi Brown, MAC, Dior, Lancôme, and Yves Saint Laurent seem to have really clean and pretty packaging. Since it is closer to a lip balm, it doesn't offer the intense color payoff you would get from a regular tint or lipstick!
When compared to Dior Lip Glow, I felt the color payoff on my lips was similar to Dior Lip Glow 001 Pink. Since Dior is slightly harder, I think Bobbi Brown will wear out a bit faster.
Even though it is a tinted lip balm, when I used the Cha Cha Balm before, I felt like it got really dry the more I reapplied it and the longer time passed. So I was curious how this product would be, but it stayed moisturizing until it was completely worn off!