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My summer lip makeup item is MAC Lipstick Ruby Woo.
It has a matte finish with intense color and good staying power, so I think it suits summer well.
Since I have dry skin, it is difficult to use in other seasons because dead skin cells become noticeable, but it was fine in the summer.
However, since the color payoff is so strong, I don't press it firmly onto my lips; instead, I apply a light layer and then spread it out with my fingers or a lip brush.
Then, the color develops naturally.