It's a Kiss Me lipstick. It is a red shade. It is a red that is neither too intense nor too dark. When applied thinly and closely, it felt like it adhered perfectly to the lips. However, it felt a bit dry and accentuated dead skin cells, which was disappointing. For me, a Light Spring Warm type, it felt too saturated and intense. It applies well and has good spreadability, so I recommend it to those with a warm bright complexion who want a long-lasting red lipstick.