Pure Tint

This is the Estée Lauder Pure Color Envy Lipstick in shade 230 Bloom. My lips are always dry and prone to flaking, so I always wear this product when I go out. Although it looks like a deep pink, if you gently rub and spread it, it turns into a light pink shade that isn't too intense. I like that it keeps my lips moisturized without any tightness caused by dryness, and its smooth application gives it a comfortable, snug feel.