I think the most important thing about body wash is the scent. Honestly, I think the moisturizing power is pretty much the same everywhere... don't you agree? It's just going to wash off with water anyway... haha. I think everyone has probably seen Happy Bath at least once when they go to the supermarket! It's mild and safe for most people to use. There are also several scents to choose from, so it's pretty standard. I recommend Happy Bath body wash!