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It has a highly concentrated butter-type formula. Unlike regular treatments, you just apply it to the ends of your hair after shampooing, wait 50 seconds, and rinse it off immediately. It will be convenient for those who are short on time, in a hurry, or are impatient.
Also, I found that applying it after shampooing and before using a hairdryer or heat styling tools protects the hair and makes it more elastic. Since it can be used as both a treatment and a hair essence, I recommend it to those with curly hair; applying it on rainy or humid days when your hair tends to get frizzier leaves it feeling moisturized and calm. 😉