What should I do when it feels like dead skin cells are building up?

I think I remember seeing Lee Hyori on TV a while ago saying that she scrubs her face with a loofah.

Actually, I've also been gently scrubbing my face with an exfoliating scrub since I was little.

More effective than any exfoliant and

After rubbing my face with something used for babies, it feels so soft that it really makes me feel good.

However, as time passes, dead skin cells keep forming.

I also think I shouldn't have pushed it from the beginning.

Honestly, the most effective thing when you have dead skin cells is

After soaking in warm water....

Trying to wipe my face clean with something soft...

How do you remove dead skin cells?

I heard you shouldn't do this, so I'm worried!!!!!!