This is a must-have item I've been using every single day lately!! Maybe it's because it's winter, but my lip dryness and flaking are really noticeable, so it really gets in the way when I do my lip makeup. I'm sure many of you have experienced that, right? When that happens, if you exfoliate with a lip scrub every night and finish with a lip mask, the dead skin disappears completely, and you can wake up with smooth lips the next morning! It works better than I expected, so I've been using it a lot lately. Even if you don't use a lip scrub, I've found that using a lip mask before bed provides better hydration than lip balm.