"You mean it's really 5,000 won?"… What is this Daiso 'product' that is always sold out?

These days, the hot items at Daiso are

I think they come out a lot haha

 

Wireless earphones modeled after 'AirPods' go viral... sell-out frenzy

The Type-C charger made by a Samsung supplier is also drawing attention.

[Seoul Economic Daily]

 

"It is sturdier than I expected and compatible with devices well, so I am satisfied. I think it has already been worth the 5,000 won price tag." Ms. Park, a college student in her 20s, recently lost her wireless earphones and hurriedly visited Daiso. Ms. Park, who purchased the 5,000 won wireless earphones she found in the IT gadget section with some skepticism, was surprised by their unexpected quality.

 

As the consumer trend of pursuing "god-level value for money" spreads, Daiso's IT products are gaining great popularity.

 

According to Mobile Index on the 21st, the monthly active users (MAU) of Daiso Mall, Daiso's own online store, increased by nearly 900,000 in one year, rising from 1.6 million in January last year to 2.5 million in December.

 

The surge in popularity of Daiso Mall was driven by IT products with competitive pricing. Notably, the "Daipod" (AirPods sold at Daiso Mall), which mimics Apple's AirPods, caused a sell-out frenzy as it was sold for 5,000 won—about one-twentieth the price of standard AirPods (100,000 to 300,000 won). Other products that attracted consumer attention included LED keyboards (5,000 won), Max틸 wired and wireless mice (5,000 won), Type-C hubs (5,000 won), and smartphone game pads (2,000 won).

 

IT YouTubers have also taken notice of Daiso's cost-effective IT products. One YouTuber analyzed the weight (approx. 30g) and connector specifications (USB-C) of the DiePod and evaluated it as "decent for 5,000 won." Another YouTuber reviewed a Type-C charger manufactured by a supplier to Samsung Electronics and gave a favorable review, stating, "It is cheaper than the genuine Samsung product (25,300 won) yet has excellent charging performance," and adding, "It reaches up to 25W well, and the heat generated during charging is up to 20℃ lower than other products."

 

Experts analyzed that value-for-money brands like Daiso are gaining popularity as consumers increasingly prioritize practicality and cost-effectiveness over high-end brand products.

 

Reporter Kang Min-seo (peacha@sedaily.com)