Vogue Korea Lee Hyori X Siita pictorial

Lee Hyori X Siita

 

 

Emotional Commitment: The meeting of superstar Lee Hyori and 'Siita'. The Siita 'Perfumed Hand Cream' held in Lee Hyori's hand represents a grand possibility for a beautiful world.

 

 

Detail Focus: As 'Clean Beauty' emerges as a hot topic, many brands are making various attempts to establish a sustainable beauty culture. However, single-use products remain a cause for concern. Recently, a large number of brands have appeared marketing themselves as cruelty-free or vegan, but what is the point if these products are packaged in plastic containers? Cita began creating authentic products that would serve as a model for other brands.

 

 

Ultimate Sophistication: Cita, the 'Apple of cosmetics,' is visually outstanding and functionally superior. It aligns with the social values ​​pursued by its customer base, which consists of conscientious consumers who sincerely desire to make better choices for the planet and require the tools to put this into practice.

 

 

 

All Future Builder Cita products are made of the world's first 100% biodegradable plastic, embodying the most beautiful values ​​capable of changing the world beyond mere aesthetic beauty. Cita decomposes leaving no trace on Earth, except for your hydrated, moisturized skin.

 

 

New Paradigm: Aiming to achieve the challenging goals of ethical working conditions, refillable and recyclable packaging, and reduced carbon emissions, Cita embarks on a complex and long journey that is time-consuming and costly. Unlike brands that merely jump on the bandwagon of eco-friendly trends, it seeks change from within.

 

 

Zero Waste: Products that cannot be recycled, composted, or biodegraded harm the global environment. As pollutants also affect the skin, the antioxidant beauty trend is gaining attention. In other words, reducing plastic waste is a better choice not only for the environment but also for the skin. Like Cita, which succeeded in decomposing plastic and was recognized by the UN as the world's first zero-waste company.

 

 

Value Chain: We ask ourselves if this product makes us feel beautiful, if it makes us happy, and if the joy we feel in that moment is worth producing waste. And for Sita, the answer is 'yes'.

 

 

Upcycling Crafts Cita created a 'Perfumed Hand Cream' to demonstrate that something can be plastic-free, colorful, fun, and attractive. Crafted with 100% upcycled fragrances, 'Monseau' is appealing for its calm yet zesty spicy notes.

 

Source: Vogue Korea