I use it about two or three times a week. I usually use cleansing oil, but if I feel like sebum has built up a bit, I use the cleansing balm while showering. If I rub it on my nose or chin for a while, sebum granules come out, and my skin doesn't feel dry after use. I think Banila Co. is probably the best among cleansing balm products. It is gentle and non-irritating, so even though I have acne-prone skin, I use it well.