Sunscreen trends

If, in 2022 when masks were worn all day, mineral sunscreens with minimal skin irritation were the mainstream

In 2023, when mask-wearing is lifted, it is rapidly absorbed into the skin

Organic and hybrid sunscreens with fresh and clean formulations are once again gaining attention.

In addition, cosmetic minimalism, which minimizes the number of cosmetics used, is added.

A single sunscreen that provides a natural tone-up effect, creates a radiant glow, and corrects skin texture.

Products that even serve as base makeup are being sold.

Also, to address skin dryness and photoaging, which are cited as the main culprits of summer aging

Maintains moisture for a long time even with sunscreen and strengthens the skin barrier

By adding ingredients such as ceramide and adenosine, it retains moisture in the stratum corneum of the skin

We are showcasing a variety of multi-functional products that restore the skin barrier and serve an anti-aging role.