Olive Young Sanrio Collaboration Launching in September 💗 Period & Lineup Preview

Do you remember the Olive Young tanning Sanrio collaboration from last year? 💗

Sanrio Characters is returning this September.
This time, the scale has grown enormously.
The Olive Young x Sanrio collaboration featuring a whopping 81 brands!

I’ve compiled this for those who want to check it out in advance!

 

Olive Young Sanrio Collaboration Period & Basic Information

The official campaign name for this collaboration is
OLIVE YOUNG City Log It is.
It runs for a month starting from the end of August, so please check it out in advance!

item	detail
Collaboration begins	August 30, 2026
end	September 30, 2026
Participating Brands	81
Collaboration product	A total of 321 types

Compared to last year's Sanrio collaboration
Participating brands are 170% increase , the number of products 50% increase one
It's the largest scale ever!

 

Olive Young Sanrio Collaboration Concept

Unlike last year's tanning Sanrio
This concept is K-local vibe This is the key.
Sanrio characters travel all over Korea and
I redesigned the way people enjoy their daily lives.

💗 Key Design Points of This Collaboration

• 

  👘 Hello Kitty wearing Hanbok

  Hello Kitty featuring traditional Korean colors and Hanbok designs
  This is the key point of this collaboration!

• 🎒 Character in school uniform

  From pixel graphics to leopard pattern street fashion
  Sanrio characters appear in various forms.

• 🗺️ Limited designs for 12 regions nationwide

  
  Gangneung, Gongju, Gimcheon, Daegwallyeong, Daejeon, Boseong,
  Busan, Seoul, Suwon, Yeonggwang, Udo, Jeonju
  Designs based on each region have been prepared.

Regional Design Examples

• 💗 Jeonju Bibimbap × Hello Kitty
• 💗 Princess Chestnut × Hello Kitty
• 💗 Udo Peanuts × Hello Kitty

Even on the exteriors and photo zones of Olive Young stores by region
Since the design is scheduled to be used
I think browsing the store will be quite fun too!

Olive Young Sanrio Collaboration Lineup

A total of 81 brands and 321 types of products are participating in this collaboration.

Photo source: @beauluvmag

Color cosmetics and skincare, as well as
The scope has expanded to include wellness and lifestyle products. so
I think we will be able to see a much wider variety of Sanrio collaboration items than last year.

 

Compared to last year's Olive Young Sanrio collaboration

The response was tremendous last year as well.
The scale has grown much larger this year.

division	2025	2026
Concept	Tanning Sanrio	K-local vibe
Number of products	About 200 species	321 types (+50%↑)
Participating Brands	About 30	81 (+170%↑)
Category	Beauty Center	Beauty + Wellness + Life

During the collaboration period last year
Sales of participating brands increased by 60% compared to the previous year, and
33,000 people visited the pop-up store over three weeks.
Enough for 33% of members aged 15–29 to make a purchase
It was a collaboration that got a huge response!

 

Olive Young Sanrio Collaboration FAQs

Q. When is the Olive Young Sanrio collaboration period?

It is from August 30 to September 30, 2026.
It runs for a month, so there is no need to rush, but
Popular products may sell out quickly!

Q. When will the Olive Young Sanrio collaboration lineup be revealed?

The full lineup is currently undisclosed.
It is scheduled for an official release at the end of August.
Check the Olive Young app or website!

Q. How is this different from last year's Sanrio collaboration?

If last year was a tanning concept
This time, the highlight is the K-local vibe plus Hello Kitty in a Hanbok.
The scale has also grown significantly, with as many as 321 types being released!

 

Olive Young Sanrio Collaboration Roundup

💗 Olive Young Sanrio Collaboration Key Points

01	period August 30, 2026 – September 30, 2026
02	scale 81 brands, 321 types of products
03	Concept K-Local Vibe + Hanbok Hello Kitty
04	Local design Limited to 12 regions nationwide
05	Category Beauty + Wellness + Lifestyle

This Olive Young Sanrio collaboration is not just a simple limited edition package,
Featuring Sanrio characters and Korean local culture A large-scale collaboration akin to a campaign It is.

Check back on August 30th when the full lineup is revealed 💗