Top 3 Beauty Brands to Watch Out For These Days ✩⡱

 

 

 

 

 

Beauty Brands to Watch These Days!

 

I'm sure you're all curious.

 

 

 

 

It’s not that everything becomes popular simply because it’s a new item.

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These days

Trend + Direction + Brand Positioning

I think this has become more important.

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So this time

Based on participating brands at Cosmobeauty Seoul 2026
Personally, it looks okay TOP 3 I've put together a summary!

๛

 

This list of participating brands is

 

Official website

Check on the exhibitor web directory page It's possible ꔫ

 

 

 

✔ 1. Dermanique

→ Skin barrier-focused derma brand
→ Clear standards for ingredients and safety

 

 

 

✔ 2. Glow the Skin

→ Skincare focused on inner glow and dewy glow
→ Natural skin expression

 

 

 

 

✔ 3. Nolly Korea

Clean beauty based on natural ingredients
→ Reflecting sustainable trends

 

 

The key point is that the positioning looks different for each brand!

 

(Source: Exhibitor Web Directory)

+

 

and

Among the Rookie of the Year nominees (Selected Products)
I even tried predicting the winner.

 

 

✔ Averde 

→ Social media spreading type

 

Collagen and Gluta-Based Radiance Mask
→ Visuals + Immediate Effects

 

 

Apply

→ Late diffusion type

 

→ Charcoal-based cleansing balm (sebum and impurity care)
→ Easy to feel the difference before and after use

There are two of these.

I was really looking forward to it!!

 

(Source: Cosmobeauty Instagram)

 

More championship contenders

Available on the official website and Instagram!

 

 

Information

📍 2026 Cosmobeauty Seoul
5/27 ~ 5/29 (COEX)

 

✔ Free admission with pre-registration
: On-site registration 15,000 won

 

⚠️ 5/27 Morning is for buyers only

An event worth visiting if you're curious about beauty trends!