This product is a crayon lip balm that combines the best features of lipstick, tint, and lip balm all in one, adhering smoothly to the lips :) I purchased it at an Aritaum store, and I am currently using shade #22, Dandy Coral. Although it is in the form of a lip balm, it is moderately matte so it doesn't feel cakey and provides great color payoff. It isn't overly matte but rather moderately moisturizing, so even though I have dry lips where dead skin cells tend to show easily, I find it very comfortable to use :)
I recommend this to those who want a moderately moisturizing yet matte texture, and to those who want to use lip balm, lipstick, and tint all at once.