It's not a luxury brand, but the color payoff is so pretty and great. It is matte, but since the pigmentation is so good, it's a daily item. Shade 02 is a perfect match for winter cool tones. I recommend it. I use it every single day. The staying power is good, it doesn't transfer easily, and it's the best value for money. I will buy it again. The only downside is that you shouldn't expect a scent lol. Still, at this price point in the 10,000 won range, it is the best value for money 👍 💕