Lux Lip Cure Balm

I was tempted to buy this because it claims to be natural and restore lip color, and it's affordable and good. Honestly, the color didn't show up well on the first day, but starting the next day, the color payoff is great all over, perhaps because the dead skin cells melted away. The shade is a pink-red that I like; it's not too flashy and looks natural. Since it's a lip cure balm, the color isn't too intense.