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I bought this because I urgently needed a lip product, and I am satisfied because I really liked it after testing it out. When you first apply it, the color is so natural that you might wonder, "Did I even apply this?" but the color gets prettier the more you layer it. It is moisturizing, smells nice, and the staining power is satisfactory by my standards. Don't just look at the product photos; if you go to Olive Young and test it out yourself, you will probably feel the urge to buy everything.
The color I purchased is 05 Eojjeol Cherry. I also have a strong urge to buy more right now.
As for other colors, I also liked the 02 Son Warm-Su item.