I use it when I want to add a slight blush along with the function of a lip balm, without it being too intense. The color is really subtle, but it seems like you can tell you've applied it.
After using it, I felt that the moisture didn't last as long as a regular lip balm, so it was really good to apply it after putting on lip balm.
It's also great for adding a pop of color just to the lips.
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