This is Chanel Rouge Allure Velvet 43 La Favourite, which I have been using for years and have gone through several tubes of. This shade is truly the perfect match for me. I seem to be somewhere between a Winter Cool and a Summer Cool tone, and this color suits me really well. It feels like a mix of pink and coral. The color payoff is great, and since it isn't too matte, it is perfect to use all year round.