I highly recommend the McQueen New York Samcheong Coral CR26 lipstick.

I prefer orange-toned coral lipsticks, and among them, Mcqueen New York lipsticks have the best color payoff. Even though it applies matte, it feels moisturizing, and the color comes out subtle and natural, brightening my complexion. It doesn't smudge easily, so I only wear this one. It isn't a well-known product, but it is affordable, lasts a long time, and offers great value for money.

CR26 Samcheong Coral - I bought it on WeMakePrice^^