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The product name is Dr. Bronner's Peppermint Pure Castile Soap Body Cleanser.
Maybe because it's peppermint, there is a cooling sensation.
It is similar to the sensation you feel when eating peppermint or cough drops.
Areas with delicate skin, such as the groin or face, sting as they become sensitive.
Thanks to this, it feels like it washes thoroughly, but if you want to avoid irritation like menthol, I think it would be better to use a regular product.