B-Project Shampoo & Treatment

I initially bought this through a group purchase after seeing it on Instagram, and I love it so much that I've been using it consistently. I used to think all shampoos were pretty much the same, but I left this one behind when I went on a trip and had to use a different product, and it was definitely different. Also, I feel like it brings out volume at my roots, so I find myself reaching for it more often.