Is there a way to create a natural highlighter look?

When I watch beauty YouTubers, I definitely see a dramatic difference in their facial contours before and after using highlighter. Maybe it's because my skills aren't quite there yet, but when I apply highlighter, it doesn't look natural, and I can't seem to achieve the glow I want on my nose bridge or cheekbones... ㅠㅠ I've tried a variety of products said to be good for beginners, but if you have any product recommendations or tools (like brushes) to share, please let me know :)