Amore Collagen Toothpaste

Amorepacific Gentist 2X Master Collagen Toothpaste

It is a pretty pink collagen toothpaste.
It says "Collagen" in big letters, but
I'm not sure if collagen is effective.
Still, it brushes my teeth better than the one I used before, so I keep using it.
The lid is a bit inconvenient.
It looks like they put a lot of thought into the design, but the usability is a bit disappointing.