A tongue cleaner for keeping the tongue clean

It's a Maison de Pense tongue cleaner.

I purchased this because it was always inconvenient to brush my tongue with a toothbrush; it made me gag and didn't clean as well as I expected. Since it comes in a pack of 10, buying one box is great for the whole family to share. I was really worried about white coating on my tongue, but the rubber pad is shaped well to remove it, so I can keep my tongue clean without gagging. I wish I had bought this sooner. The bad smell from my tongue has also disappeared.