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It is a revamped version of the Boncho Research Toothpaste made by Amorepacific. I purchased it because I heard that salt is good for gum and oral hygiene. The price is a bit on the expensive side compared to other toothpastes. The salt flavor is not strong; it is just a moderate salt taste. Also, it has less of a burning sensation. You could say it is mild. It soothes gum sensitivity, and leaves the mouth feeling fresh and clean after brushing.