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I think that is a really good point. You all know how uncomfortable it feels to wear clothes when the body lotion hasn't absorbed yet, right? Since NARD body lotion absorbs quickly after application, you can wear your clothes without that sticky feeling.
At the same time, the scent lasts and lingers subtly, so it feels good.
I think this would be a good product for those who are struggling to choose a body lotion, those looking for one with a nice scent, or those who believe that body lotion should smell good when applied.