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It is a MAC lipstick.
I like it because of its smooth and rich texture.
You can adjust it with a lip brush to bring out a different color vibe, and it doesn't feel unfamiliar at all.
You can also achieve a glossy look by applying lip balm over it.
Since this lipstick itself isn't very matte, if you don't necessarily want a glossy finish...
You don't necessarily have to use lip balm.
It's not too big, so it's easy to carry around.