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It is Ciero, a color-pigmented lip balm-like lipstick.
It has a lip-plumping effect that makes the lips look fuller, so it is more comfortable to apply than other lip products.
The staying power is quite good unless you are eating, and I bought two shades. They suit warm skin tones well, so I am on my third one.
It's sold at Olive Young, so it's easily accessible.