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This is MAC Retro Matte Relentlessly in Red! It's the shade famous for being used in IU's "Pink Shoes" makeup look, and it's so bright and pretty. I highly recommend this product to those with fair skin tones! The lipstick has a matte texture almost like a crayon, so the downside is that it doesn't apply very well, but the advantage is that it has great staying power!! Haha. I recommend MAC Relentlessly to anyone who wants a bright lip look with good staying power for the summer~~