I buy it even if it's expensive; I buy it no matter what. I've been using this for over 10 years and still haven't found a product quite like it. I started using it after receiving it as a gift, and whenever I run out, I buy it again and use it! It makes my lips moist and vibrant. Even on days when I'm not dressed up, just applying this one thing isn't too heavy and looks great. I even got the pink shade!