My phone charging cable is broken again.

Seriously, why does this damn cable break so often?

I'm not the type to be rough with my things...
He was fine until yesterday, but today he isn't moving an inch.
Maybe because it's thin, it seems to get twisted right away even if it gets just a little bit tangled.
It's cold, and the thought of having to go buy it again on my way home from work makes me sigh first.
Still, if it doesn't charge, I'll be the one who's more inconvenienced, so what can I do?