It's been over three years since I bought this hair dryer, so I don't remember the exact price, but I think I purchased it for just over 20,000 won. Perhaps because it's made by Unix, a company famous for hair irons and dryers, the performance is definitely amazing for the price. It's compact with a foldable handle, and with 1600W, it has great airflow and temperature control. I think the most significant advantage is its luxurious design featuring a matte black finish. Since the handle folds, it's a size that isn't a burden to take on trips, so I highly recommend it.