Top 10 Fashion Apps for the MZ Generation

Based on purchase experience over the past three months, Musinsa remains the most used shopping app by the MZ generation, the same as the previous year, followed by Ably and Zigzag in the rankings.

While Ably and Zigzag, which focus on non-branded clothing, have relatively low expenditures per purchase, the resale platform Kream shows very high expenditures per purchase.

My satisfaction factors for Musinsa are the numerous product reviews, for 29CM the wide variety of items that suit my taste, and for Kream the meticulous product inspection. For women's specialty shopping apps like Zigzag and Ably, the reasons for satisfaction are the diverse range of products, shopping/brands, and affordable prices.

Meanwhile, high product prices were cited as a source of dissatisfaction for Musinsa, 29CM, and Kream, along with opinions that product recommendations were poor, reviews were scarce, and benefits were unavailable. On the other hand, poor product quality was a common source of dissatisfaction for both Zigzag and Ably.