I like it because it isn't sticky.

Even if you apply a very small amount to wet hair after washing it

It is very effective.

It's not sticky or greasy, and my hair texture is getting much better.

You only need to apply a very small amount, so it feels like I use up a whole bottle in no time. They also give you a lot of samples when you buy it, so it really feels like I'm using it for a long time. I think I'm on my ninth bottle now.