This product is the BBIA Last Lipstick 04 Jijeok, which I have been using for a very long time. I first bought it at Olive Young, but these days I purchase it from the official BBIA website. Even when I try other lip products, I always end up coming back to this one. It is a dried rose shade; it is great as a base, but it looks good even when worn on its own. I also like that it has a matte texture that leaves the lips feeling soft and powdery after application. The color is slightly less saturated than it appears in the photo.