When I apply the Bbia Last Velvet Lip Tint in "The Standard of Success," my skin tone brightens and my face comes alive. It suits me perfectly, so it’s my go-to daily lip color these days. The staying power is amazing; once applied, it stays exactly as I first applied it even after a meal. It really doesn't smudge, so I don't need to touch it up, which is so convenient and great. I highly recommend this to anyone who doesn't usually touch up their makeup.