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I've tried brow mascaras from various brands, but I really liked The Face Shop's because the color was distinctly vivid. In particular, the fact that it provides just the right amount of texture was a definite advantage compared to other brands, and since it's also on the affordable side, I'm on my second purchase. Also, the fact that The Face Shop has stores everywhere makes it easily accessible, which I think plays a big part in my preference.
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